From "Tang Palace Night Banquet" to "Luoshen Shui Fu", creating traditional cultural IP in this way is very heartfelt

Some time ago, the "Dragon Boat Festival Wonderful Tour" launched by Henan Satellite TV " exploded " . Video clips of the show were retweeted and discussed on social media.

This Dragon Boat Festival special program takes the form of " Internet drama + Internet variety " . From the social perspective of the Tang Dynasty, the whole program is strung together with the stories of four " Tang Xiaomei " . It has both a story line and a relatively independent variety show. And the essence of traditional culture is blended together. In the program, dragon boat races, eating rice dumplings, remembering Qu Yuan, drinking realgar wine, wormwood to cure diseases and other customs of the Dragon Boat Festival convey to the audience the festival cultural connotation of " repelling poisons and evil spirits, remembering the ancestors, and patriotism for the people " , showing the world the charm of traditional Chinese festivals .

The production team made full use of the advantages of the TV carrier, took traditional Chinese culture as the core content, and packaged it through editing and special effects synthesis, showing beautiful and moving classical stories one by one, leaving many impressive clips.

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For example, the opening underwater dance - "Luoshen Shui Fu".

Fragment of "Luoshen Shui Fu"

Its inspiration comes from the poem "Luoshen Fu" created by Cao Zhi , a writer of Cao Wei during the Three Kingdoms period . This poem fictionalizes the author's own encounter with Luoshen and their longing and love for each other. The image of Luoshen is beautiful, and the love between man and God is misty and blurred.

The whole article can be roughly divided into six paragraphs: in the first paragraph, the writer saw Luoshen standing on the cliff when he was in a trance; the second paragraph wrote about the beauty of Luoshen's costumes; the third paragraph was written by the author who loved Luoshen and knew the etiquette He is also good at words, although they give and answer each other, but they are worried that they will be blocked; the fourth paragraph describes the situation and actions of Luoshen in the future after being touched by the sincerity of the " king " ; However, he left with hatred; the sixth paragraph describes the author's deep affection for Gu Wang and longing that he couldn't bear to leave after Luoshen left.

The whole fu is rich in rhetoric, delicate in description, rich in imagination, emotional and thoughtful, if there is any sustenance.

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"The King of Lanling Entering the Battle", also known as Da Mian, is a famous song and dance drama in ancient China. According to the "Book of Northern Qi", "The Song of King Lanling Entering the Battle" originated from the Battle of Mangshan in the third year of Heqing ( AD 564 ) . In this battle, King Lanling was appointed a general, and he personally led the warriors into the encirclement of the Northern Zhou Dynasty. After the victory of the Battle of Mangshan, the Northern Qi emperor personally went to Luoyang to reward the three armies. At the celebration, the soldiers of the Northern Qi who were good at singing and dancing created dance music to sing praises to the Lanling King with the victory of the Mangshan Battle as the background.

"The Song of the King of Lanling Entering the Battle" originated in the Northern Qi Dynasty and flourished in the Tang Dynasty. With the cultural exchange between China and Japan and the spread of Buddhism to the east, in the Tang Dynasty, Japan sent an envoy to the Tang Dynasty to introduce the "Song of the King of Lanling into the Battle" to Japan, and it became popular in Japan.

This piece is accompanied by singing and simple theatrical performances. The style is tragic and vigorous, simple and melodious. It belongs to military martial arts and is one of the representative works of ancient China.

Fragment of "Lanling King's Entry Song"

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"Beauty Walk" is the work of Du Fu, a great poet of the Tang Dynasty, about twelve years of Tang Tianbao ( 753 ). This poem, by describing the scene of Yang's brother and sister Qujiang's spring outing, exposes the ruler's debauchery and corruption, and reflects the social reality on the eve of the An-Shi Rebellion from one perspective.

The poem is divided into three paragraphs: first, the beauty of the body and the splendor of the clothes of the ladies in Youchun, which leads to the delicate beauty of the protagonists, the Yang sisters; the second, the luxury of the banquet and the favor; the last, the arrogance of Yang Guozhong. The scene of the whole poem is grand, bright and rich, the tone is delicate and vivid, and the irony and subtlety are not revealed . ; There is no sigh, just click and sigh " artistic effect.

"Beauty Walk" clip

Other programs such as "Prayer", "Dragon Boat Festival" and "Tang Seal" are also remarkable, each with its own splendor.

From "Tang Palace Night Banquet" to "Dragon Boat Festival Wonderful Tour" has repeatedly been out of the circle, it has become a cultural phenomenon, reflecting the charm of traditional culture, traditional culture can provide us with an inexhaustible source of inspiration, make articles with history and culture, and create with heart Traditional cultural IP is a good exploration, and I look forward to more programs like "Dragon Boat Festival" in the future.

Shenzhen Huachao Creative Technology Co., Ltd. is a cultural enterprise that promotes Chinese culture to become a world trend. It is a content innovation platform and IP trading platform centered on "HUAPOP " cultural research, HUAPOP cultural IP incubation, and " HuaPOP " project planning and operation.

The company adheres to the goal of telling Chinese stories to the outside world, focusing on showing the positive spirit of the Z generation Chinese community to the world, and telling interesting, creative and oriental Chinese stories to the world, so as to promote and strengthen the Chinese culture. International communication capacity building.

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